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10 razones por las que los colaboradores deben utilizar LinkedIN

Las compañías están comenzando a despertar de su letargo comunicacional y empiezan a tener en cuenta el impacto que las Redes Sociales tienen en su marca. Pero no solamente es importante cuidar lo que se dice como empresa, sino también lo que los empleados dicen en sus perfiles sobre la compañía. Una de las redes que más importancia ha adquirido en los últimos años y que más influye en este aspecto es LinkedIn, por ello te traemos en esta fotogalería 10 razones por las que es importante que los empleados de cualquier empresa sean activos en esta red.

Hace al negocio más humano A los humanos nos gusta poner cara a la gente y saber quién son las personas que están detrás de una empresa. Este conocimiento da sensación de transparencia, fortalece la confianza en la empresa y suele animar a la contratación.
Aumenta la visibilidad de la empresa Si los trabajadores comentan en sus perfiles acciones de la empresa realizadas por ellos mismos, por compañeros o por divisiones de otros países, éstas serán vistas por sus contactos, lo que hará que aumente la visibilidad de la empresa.
Ayuda a aumentar las ventas y los ingresos Según la empresa de relaciones públicas Weber Shandwick, los trabajadores con empresas alentadoras socialmente son más propensos a ayudar a impulsar las ventas que los empleados que no tienen ese apoyo de sus empresas en la Red.
Favorece el aumento de las menciones en medios Para los periodistas, el LinkedIn de las empresas es una fuente de información óptima y cada vez más recurrente. Por tanto, un perfil de LinkedIn bien mantenido facilita su trabajo y favorece la aparición de la empresa en los medios de comunicación.
Expresa firmeza y liderazgo LinkedIn es un buen lugar para expresar ideas profesionales y demostrar la experiencia y el trabajo de una empresa día a día. La visibilidad de los esfuerzos de una compañía por mejorar darán sensación de firmeza y liderazgo.
Genera embajadores de marca Los trabajadores que se sienten orgullosos de trabajar en una compañía determinada tienden a expresarlo en sus perfiles y apoyan iniciativas de talento de la empresa, por lo que automáticamente se convierten en embajadores de marca en la Red.
Ayuda a la empresa a destacar Una gran presencia de trabajadores con perfiles activos en una red social como LinkedIn ayuda a una empresa a diferenciarse de la competencia. La sensación de innovación que da esa numerosa comunidad de trabajadores es un plus.
Hace que la compañía resulte atractiva para trabajar A día de hoy la manera en la que los trabajadores suelen conocer a las empresas en una primera instancia es a través de Internet. De esta manera, una buena reputación online de la compañía la hará más atractiva a ojos de futuros trabajadores.
Sirve de cazatalentos Uno de los primeros lugares a los que los profesionales recurren para buscar trabajo es a LinkedIn, por ello, si una empresa y sus empleados están bien posicionados en esta red, atraerán a gente con talento que verán a la compañía como una opción.
Atrae a empleados que no utilizan redes sociales Al ser una red social de carácter profesional es más sencillo que atraiga a personas que suelen prescindir en su día a día de las redes sociales. Además, es una red sencilla, lo cual hace que al final los empleados la usen más a menudo.
Fuente: Elena Herrero en http://forbes.es/actualizacion/3676/10-razones-por-las-que-los-empleados-deben-utilizar-linkedin
Transición Laboral

How to Take Your Own Professional Headshots at Home

It’s Ann Pierce here, co-founder and CEO of Photofeeler, with our best-ever resource for taking your own business photos in the privacy of your own home.

From job seekers to business owners, everyone needs a professional-looking business headshot to use online.

But if you don’t have the money or are too shy to hire a photographer, here’s how to take a great headshot yourself. I especially love this method because you can use it again and again whenever you want a different look.

Step 1: Find a plain wall across from a window

A plain wall across from a window fakes the look of a professional photo studio

Where many homemade headshots go wrong is their background gives them away. What you want to do here is fake the look of being in a photographer’s studio. To do this, you need to be sure that identifying features of the room you’re in — window blinds, kitchen cabinets, couches, etc. — are out of the shot.

Rather, find a plain wall in your house and stand a few feet away from it (so as not to cast harsh shadows behind you).

Preferably you want to stand in front of a wall directly facing a window during a time of day in which the sun is not in immediate view. This will give you soft, diffused light that illuminates your entire face. This light is by far the most flattering kind you can get and, again, mimics the kind of lighting one would expect from a professionally-taken shot.

Step 2: Set up a tripod to hold your smartphone

Cheap tripod smartphone stand for taking your own professional photo

This is the part where I warn you about extended-arm selfies. Selfies distort the proportions of your face, making your forehead or nose look larger than it is. While subtle, this effect tips people off to the fact that your photo is a selfie. (That’s why you can tell a photo is a selfie even when the photo-taking arm has been cropped out.)

To avoid this, we’re going to use a tripod.

I got this particular tripod for cheap on Amazon. It required a separate adapter to hold my iPhone. (The 2 pieces are shown here, albeit without my iPhone on it.)

If you don’t want to buy a tripod, a table stacked with books and a Kleenex box may temporarily suffice. The goal is to get your camera a few feet away from you at about eye level.

Step 3: Use your timer to take pictures

Once you’ve got your phone in place, turn on your camera’s timer setting.

If you’re using an iPhone like me, you’ll simply open up your camera app and tap the clock icon:

How to turn on your iPhone camera timer by tapping the clock icon

How to turn on your iPhone camera timer to 3 or 10 seconds

Once your timer is set, you simply press the button to take a picture, and it gives you a few seconds to get in place. Easy!

[Note: In my experience, 10 seconds is more than enough time to get in place for a picture. 3 seconds, by contrast, is a challenge. I got some blurry shots this way, but the usable ones were playful and fun because I was treating it like a game. If you have a hard time coaxing genuine smiles for pictures, consider this a hack to try.]

With your setup down-pat, go ahead and take lots photos to ensure you’ve got a few good shots in the bunch. Feel free to experiment as well with different outfits, accessories, poses, and angles.

Step 4: Edit your favorites

If you followed the steps above, you should have a whole bunch of pictures that look something like this.

Unedited photo from photo shoot

Once you’ve uploaded the shots to your computer (by plugging your phone into your computer using a USB cable or using your Dropbox app or what have you), you’ll want to use a free online photo editor to make some easy tweaks.

For an example, here’s an edited version of the photo above:

Edited photo from shoot

Here are the exact edits I made:

  • Rotated the picture slightly to straighten up my posture
  • Cropped to a square
  • Edited the color balance to be slightly less red and yellow
  • Applied some blur to my background

All in all, these changes were very quick to make! I suggest you go ahead and edit several different photos to give you some options to work with in the next step.

Step 5: Get feedback to choose the right photo

Finally, you’ll want to take the handful of shots you just edited and put them on Photofeeler for some free, easy feedback.

Here are the results I got on my first test:

Photofeeler photo test results ranks

Photofeeler photo test results score breakdown

Photofeeler photo test results notes

So, the first pic did pretty good.

Based on this feedback, I’d say I’m on the right track but should definitely experiment with other photos from the shoot (especially slight changes in facial expression) and maybe some different edits in order to pinpoint my best picture.

Here’s just a few more tests from this shoot to show you the variation:

Business headshot taken yourself at home Photofeeler photo rating results

Anyway, that wraps up all you need to know to get started! Want to change up your image? Want to adjust your picture based on Photofeeler feedback? Simply rinse and repeat. I hope you found this method simple enough to use again and again.

And as always, if you know someone who could use this info, be sure to spread the word. I’m sure they’ll thank you later.

Source: https://blog.photofeeler.com/how-to-take-a-professional-business-headshot-picture-by-yourself-at-home-free/
Uncategorized

¿Por qué algunas personas se ríen de quienes hablan bien inglés?

¿Por qué en España nos reímos de los que hablan bien inglés?

“Wifi”, “Youtube” y otras palabras que si las pronuncias correctamente te harán ser objeto de burlas. Una lacra que impide que nuestro país avance en el dominio de este idioma
IAGO FERNÁNDEZ
16 ENE 2017 – 09:06 CET

 

¿Qué podemos esperar de un país en el que ver cine subtitulado todavía se considera un capricho de intelectuales gafapastas? Un país cuyos presidentes no se molestan en aprender inglés y en el que para pedir un White Label es obligatorio pronunciar bien White pero mal Label (pobre del que lo haga correctamente en un bar, ¡maldito snob!). Lo más probable es que si este país sigue aplaudiendo al ignorante y encima el ignorante se mofa del que no lo es, jamás consigamos manejar bien el idioma que domina el mundo.

Los mismos que ridiculizan a Ana Botella y su “relaxing cup of coffee”, te acusan de imbécil pretencioso si al wifi lo llamas “güaifai”

 

El mismo idioma que, paradójicamente, abrazamos como si no tuviésemos uno propio y que ha hecho que ya nadie diga “autofoto” sino “selfie”. Esa lengua a la que hemos robado los likes”, el “running”, los “unfollows”, el “brunch”, los “tweets”, el “gintonic”, el “fucker”, el “twerking”, lo “foodie”, el “showroom”, el “WHAAAAAT?!”, pero que nos enorgullecemos de hablar mal y está mal visto dominar. Prueba a preguntar en una cafetería por la clave de güai fai(correcto) en vez de güifi (incorrecto). Sucederá lo mismo que si dices yiutiub en lugar de yutube: miraditas, burla, y risas a tu costa.

Cuenta un compañero de la redacción que su padre, profesor universitario, dijo en clase “USA Today”, así como suena, castellanizado. Y, claro, sus alumnos rompieron en una brutal carcajada. Él les preguntó que cómo debería haberlo dicho y respondieron que USA Tudei. De modo que USA” (aquí EEUU) se puede leer literal pero “Today” no… como el White Label. Ese doble rasero por el que los mismos que ridiculizan a Ana Botella y su “relaxing cup of coffee” o el “Merry Christmas” de Sergio Ramos, pero te acusan de imbécil pretencioso si dices Resident Ivol (no evil) o haces la “h” muda en Jarri Potter o Tom Janks.

 

 

Avancemos, por favor. Ha pasado casi un siglo desde que Valle-Inclán escribió en Luces de Bohemia que España es ese lugar en el que la inteligencia siempre se ha visto menospreciada. Hablar bien inglés no es sinónimo de fanfarronería ni de hacerse el chulo. Es, simplemente, hablar bien inglés. Y hasta que no nos quede claro y dejemos de regodearnos en nuestro catetismo, haciendo bullying a los que sí han hecho sus deberes, seguiremos sumergidos en el landismo, el cuñadismo y demás -ismos que nos impiden salir de las arenas movedizas más paletas.

 

Gif se lee YIF, no guif; Meme se lee MIM, no meme; geek se lee GUIK, no YIK; diner se lee DAINER; target se lee TARGUET, no taryet. Es tu decisión pronunciarlas correctamente pero, al menos, no te rías de quienes sí lo hacen bien. Gracias.

Fuente: http://elpais.com/elpais/2017/01/15/tentaciones/1484511767_273523.html?id_externo_rsoc=LK_CC

Customer Experience

Customer loyalty in a digital world: A new approach

Customer loyalty in a digital world: A new approach

Jeff Alford, SAS Insights Editor

Consider this: Has your family been loyal to something for generations?

Maybe it’s a handed-down recipe, cars from a certain manufacturer or even a brand of toothpaste. If you think about it, you can probably come up with several examples. Everyone can. When we find something good, useful or tasty, we tend to stick with it and share it with others. That’s true loyalty.

But customer loyalty has had a rough time of late. While it’s making a strong comeback, in many ways loyalty has suffered in our digital age. The challenge is to respond in new ways to encourage customers’ loyalty.

The loyalty experts at COLLOQUY conducted research this year that revealed US loyalty program memberships grew an astounding 25.5 percent from 2012 to 2014. The average US household is enrolled in 29 loyalty programs, but is active in just 12.

Yet almost 60 percent of customers aren’t even engaging in these memberships. That’s a good news/bad news message. The good news is that there’s exciting work to be done that can lead to some impressive rewards. The bad, or rather the challenging, news is that you’ll need to uncover new ways to attract and keep customers.

Why is loyalty so slippery these days?

The reasons are numerous – increased competition, concerns with data privacy, homogenous offerings just to name a few. To survive, customer loyalty must be like breathing; something that is not just automatic but autonomic.

This means organizations must rewire how customers think about their brand. You can do this by melding data analytics with emotional brand experiences to provide nuanced interactions that strengthen brand advocacy and loyalty.

In a recent Argyle Executive Forum webcast, SAS Global Director of Customer Intelligence Wilson Raj discussed the crucial strategies and techniques to become a loyalty-infused company, not a company with a loyalty program.

View the webcast

“Boosting loyalty is ultimately a game of inches.To become a loyalty company, companies must view data, analytics and operational excellence as a unified digital business capability. They must go beyond rewards to recognize and engage customers in all stages of their brand experience.”

Wilson Raj

A three-pronged approach to customer loyalty

Raj, outlines three imperatives that he believes organizations must adopt garner the sort of brand advocacy that incites rabid loyalty.

Imperative 1: Shift brand management to brand and customer experience platforms

Deliver a memorable experience. Your digital campaigns must be engaging to capture consumer’s attention during their usually brief online encounter with your organization. You have to provide them with recognizable moments that mean something to them. With the right analytics tools, you can track customer behavior across every engagement and tailor your offering – whether it’s sales, service or support – according to customers’ wants and needs.

There are a few quick ways to make improvements. One is by unifying product, pricing and inventory information. The big guys have done this, but it’s surprising how many organizations have skipped this step. Another way is to reduce friction between your efforts and customer engagement.

Use predictive analytics marketing. For example, if you know based on analytics that your customer has a toddler in diapers, then using a predictive analytics solution you could automatically provide that customer with an offer for the next larger size when the time is right.

Finally, consider ways you can merge the physical and digital worlds. Retailers are developing inventive ways to engage customers (and increase sales) when they’re at a store. By understanding a customer’s clothing preferences, a retailer can make accessory suggestions based on what that customer and other customers with similar profiles have purchased in the past.

Imperative 2: Shift from offering a loyalty program to becoming a loyalty company

Don’t just create a loyalty rewards program and proclaim “mission accomplished.” Loyalty is best cultivated in non-transactional ways. Consider how to integrate customer loyalty efforts in every part of the organization.

People are motivated by non-transaction rewards; in a recent survey, people said they would pay more for products or services that save them time or are more convenient. The other kicker? These same people are less likely to join your loyalty rewards program.

What does this mean? Customers value the experience more than the transaction. A rewards program might help you win a sprint, but to win the marathon, you need to focus on the entire customer experience.

Imperative 3: Align customer experience and analytics

It’s time to rethink the customer decision journey. Customers are more likely to buy a product or service based on social media recommendations. They’re more likely to use their smart devices while in your store to comparison shop or get reviews by other customers (which they’ll trust as much as recommendations from their friends).

The new journey goes something like this:

  • Discover (comparison shop). The analytics for this phase include segmentation, lead scoring and acquisition modeling.
  • Explore (research reviews). Offer optimization, marketing mix modeling and some form of A/B or multivariate testing.
  • Buy (purchase). Propensity modeling, valuation modeling and next-best-action modeling.
  • Engage (write a review). Identify cross-sell and up-sell opportunities, create churn models and lifetime value models.

“Boosting loyalty is ultimately a game of inches,” according to Raj. “To become a loyalty company, companies must view data, analytics and operational excellence as a unified digital business capability. They must go beyond rewards to recognize and engage customers in all stages of their brand experience.”

Source: https://www.sas.com/es_mx/insights/articles/marketing/linking-data-to-the-customer-journey.html